Google is the head internet search engine for the majority of web users. Due to this, when anyone is talking about SEO management and strategies they are mostly concerned with reaches the top ranking position on the search engine database. By achieving this goal, it is almost guaranteed that your website will see more traffic than you thought would ever be possible.
Although Google is the first on everyone mind, in terms of SEO management, they should be aware that it is possible to operate a successful internet business without achieving the top ranking spot with Google. This is something that many are not aware of and should be, as it will assist them when planning their SEO strategies. In fact if you are a smaller business you may even find that a top ranking position on Google will actually hinder your business, instead of help.
A top ranking website on Google will offer you more business than you can probably even imagine and could give you such a large customer base that you wind up having to turn people away. Of course, this is something that no website wants to have to do.
Taking your online marketing in stride, one step at a time is truly the best way to go. Consider building your ranking on the smaller search engines while you are small and also add some pay per click advertising on Google. This will help bring you attention at a pace you can cope with and with the Google online tracking of your success you can watch and direct your PPC ads to target specific regions of the world at a time, slowing building up to the world wide recognition that you seek.
Whether you are doing your own online marketing, or you are having a professional SEO company doing it for you, remember it is not just about getting ranked #1 on Google. Instead look at the overall picture and steady growth for your company. Taking this approach will help you build business at a more natural pace and will probably eventually find you with a top ranking on Google over time.